Monday, November 16, 2015


On Saturday morning my eldest daughter and I travelled into the city by train, we caught up with the goings on over the last week, which then brought us to discuss her childhood memories. One that resonated with me the most was the fact that each time I bought my daughter's into the city, I was creating a childhood memory for them. When they were younger, I bought them into the city often. I started a ritual of buying them nutella pancakes topped with strawberries and icecream and then taking them up to the MYER book and toy department where they played and read for a while, finding a favourite book for then to take home. 

Saturday the 14th November, I was invited by MYER and Kids Business to attend the Myer Giftorium launch with Kris Smith. A spectacular place to be filled with gifts and activities galore. A great way to build special christmas memories with your children.

Myer have made an interactive and fun place to be within the giftorium. Fun for children of all ages. The whole area is sure to bring a smile to adults and children for the Christmas season. I just loved the whole area that is filled with toys, story telling, train rides and of course the must have visit to santa for a photo and to have a chat for the children's delight to share what's on their list.

The MYER giftorium is a totally unique concept in Australian retail which was designed to bring back the fun and theatrics of Christmas - an interactive and fun place to shop both in store and online.

Myer have been inspired by the international department stores which offer an amazingly fun, and interactive place to be with a huge array of events and themes to keep everyone happy.

This year the themes include For Her, For Him, Tech Guru, Kids Cubby, Paws Corner, Stocking Fillers and Food Fanatic. There are pop up shops with Nutella, Star Wars, Marvin's Magic, Arts and Crafts, Games and Puzzles. Also in selected stores there are pop up stores from Benefit, Napoleon, R&A Leather, Dilmah Tea and Mr Men/Little Miss/Peanuts cartoon prints.
Personalisation of gifts is huge, this year, with Nutella and Peanuts designing labels and prints unique to everyone. They are also offering customisation services on leather goods, business shirts, towels, Santa sacks and stockings.

There is so much you can do online with the giftorium microsite where MYER have dedicated a website to help you find the perfect gift. You can book your own giftorian to help you collate your gift selections and book your santa photo as well. There is also 'all wrapped up' christmas gift registery where you choose, scan, pay and leave your gifts ready to be wrapped and delivered to your door in time for Christmas.


There is so much fun to be had while shopping for a magical christmas with gifts for everyone.

I would like to thank Kids Business + MYER for this amazing opportunity to preview such an amazing space dedicated to Christmas.

Vicki x

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