Friday, March 22, 2013

Beyoncé for H&M

H&M Beyoncé Inez van Lamsweerde Vinoodh Matadin

A visual for H&M's summer campaign featuring Beyoncé.
Photo By Inez van Lamsweerde and Vinoodh Matadin 


“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity. - source WWD

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