Thursday, December 6, 2012



“Your brand or your name is simply your reputation, you have to fight in life to protect that as it mean everything. Nothing is more important.” Sir Richard Branson.

I have just finished a small business management course to help me finally get my own business up and running. Hoping to launch early next year. So many people have made the decision to have their own business and it can all be a little daunting.

Be a self starter

So many people have ideas and thoughts of starting their own business and never do anything about it. Do not just sit there procrastinating about it, get up and start that dream you have been thinking about. Do not procrastinate over design or anything small that is holding you back. Get out there and get on with it you can always change style and design later on. You have to be your own boss, your own starter and your own motivator.

Be Persistant

It takes time to make everything happen and for your ideas to grow and for others to learn about your business. It does not happen over but if you believe and persist and aim for your goal will get there if you want it badly enough.

Do not be afraid to be awesome

There is so much competition it is fierce in every industry. You need to sell yourself and you need to in a big way. You need to put yourself out there and let everyone know you are the person they need to buy from, work with etc. Swallow any self doubt you have and shout from the rooftops and be proud about your awesomeness.

Be creative

Connect with your passion regularly. It is fundamental to keep that passion alive at all times even when you feel the monotony and tough times come your way. Stay on top and stay focussed and set the time to keep being creative and inventive. Push yourself to keep being innovative with new ideas, concepts and keep moving forward. Take risks and most of all have fun.

Be thick skinned

running your own business and trying not to take everything personally can be difficult but you need to try not to take any criticism or set backs to heart. Having a thick skin comes with time and growth of having your own business. Take the rough times with the smooth and roll through them. Talk to friends and family but do nat air your problems in public. Keep clear of social media and think about the criticism and if it is valid or not. If it is not valid then ignore it all. Surround yourself with positive people.

Be Consistent

We should all strive for consistency. The ultimate goal is for people to see your work and know instantly that it is yours. Your signature needs to be strong and consistent across everything you do, from your customer service to your design, branding, blogging, interaction on social media and communication. Building a strong and identifiable brand and product will make you stand out from the competition. One of the easiest ways to tell an amateur is one who is not consistent in everything they do.


Delegate to others if you cannot do something yourself. If there is something that you cannot achieve by doing yourself then pass it on to people who can. Like accountants, web designers etc. You cannot physically do everything yourself so do not feel bad about asking for help.

Switch Off

This can be one of the hardest things to do when you are running your own business. IF you do not take time away you may burn out and in return your business will suffer. Make sure you take time out for you and relax.

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