Tuesday, February 28, 2012

loving OLIVIA PALERMO


Olivia Palermo is the new ambassador for Rochas fragrance. 
Currently gracing every fashion front row from New York to Paris, Palermo is known for her fashion-forward style and business-savvy instincts.
“I am so excited to be working with Rochas; fashion has always been such a big part of my life and I love how Rochas exudes a woman’s femininity but is still unexpected,” said Palermo, who added that the Parisian roots of the brand particularly appeal to her.
“While Rochas has engrained French roots, I think every woman can get the sense of ‘joie de vivre’ and confidence in their style that the Parisians emanate,” explained Palermo. “I always like to be a bit more fashion-forward and playful in my style choices when I visit Paris!”
It seems Rochas are equally thrilled to welcome Palermo to the family, with P&G Prestige Vice President, Bill Brace commenting, “"We are delighted Olivia is joining ROCHAS as ambassador for an upcoming fragrance campaign. Her natural sense of style and classic elegance are a perfect fit with what ROCHAS stands for."
Palmero started her own fashion blog late last year, which received acclaim at the recent Bloglovin' Awards.

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