Tuesday, September 6, 2011

Look Book FIONA







Fiona launched in season Summer 2007 for girls who had grown out of the Big by Fiona sizes and were 
entering the 8-14 age.  The Fiona girl was still celebrating her innocence but needing outfits to do it in.  
Busting out of the confines of childhood and needing to express themselves and find a level that is them. 
The Fiona collection enables them to dabble with styling afforded to older girls - but without sacrificing their innocence. Developing an attitude, a personal handwriting to themselves, a chance to shop in a manner 
and designated domain and to make the whole thing a great experience. There is no purposeful domain 
that exists for girls of this age.
The Fiona collection is available at all Big stores, online, through leading children's boutiques and in 
concept stores at select David Jones stores nationally.

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